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AUTO NEWS – This Is Why The Ford F-150 Lightning Is So Reasonably priced

This Is Why The Ford F-150 Lightning Is So Reasonably priced

If you happen to had been to construct an everyday F-150 in XLT trim to an identical spec because the Lightning with all-wheel drive, a Supercrew physique, the bigger infotainment display screen choice, and the EcoBoost V6 and you will be spending not far more than $50,000. One thing comparable occurs with different trims too, so how did Ford get the pricing to be so aggressive, particularly since that is an altogether new car?

In line with Autoblog, which spoke with the final supervisor of Ford’s Battery Electrical Automobiles division, Darren Palmer, getting the pricing to be aggressive with the common mannequin was Ford’s objective from the very starting. Serving to obtain that was the choice to supply the Lightning in a single physique model, maintaining prices down and reinforcing the truth that the Lightning is the very best F-150 by way of efficiency.

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AUTO NEWS – This Is Why The Ford F-150 Lightning Is So Reasonably priced
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