Although the corporate has confronted provide points regarding the chip scarcity and the pandemic, Jaguar Land Rover has a vibrant spot to have a good time in 2021. The Land Rover Defender is formally a smashing success, as the brand new mannequin has shortly rocketed up JLR’s gross sales charts. Actually, the Defender is the corporate‘s second-best-selling mannequin globally, behind solely the Vary Rover Evoque. JLR bought 17,194 Defenders in Q2 2021, simply falling shy of the Evoque’s 17,622 items.
Land Rover has struggled to maintain up with demand for the Defender, which is why its gross sales success is much more spectacular. Maybe because the chip scarcity normalizes, the off-roader might change the Evoque as JLR’s prime vendor. Previously a distinct segment mannequin that wasn’t supplied in the USA, the Defender will possible develop to change into its personal sub-brand, like Vary Rover.
AUTO NEWS – The Land Rover Defender Is Formally A Enormous Success