Moreover, Combs claims that “out of the roughly $3 billion Common Motors spent on promoting, we estimate solely $10 million was invested in Black-owned media.” Talking with the Detroit Free Press, GM spokesman Pat Morrissey says that these numbers are misrepresented and that the corporate spends “considerably lower than $3 billion in promoting per yr.” However, GM is holding conferences with stakeholders to resolve the difficulty and has promised to dramatically enhance its spending with Black-owned media.

As well as, GM plans to launch Various Owned Media Upfront subsequent month, which might be devoted to encouraging extra enterprise proposals from extra firms. Morrissey concludes: “As the corporate with the most important range media spend in our trade, we’re dedicated to evaluating our strategy regularly.”

However Combs warns that if issues do not change quickly, the group is “ready to weaponize” its {dollars}, hinting at a boycott. May GM begin shedding reputation in its dwelling nation? Time will inform.