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AUTO NEWS – Lotus eyes ‘premium’ enlargement with saloon, crossovers and SUVs

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Lotus eyes ‘premium’ enlargement with saloon, crossovers and SUVs


Past its forthcoming new vary of sports activities automobiles, Lotus will look to develop into different premium areas of the market that might embrace a line-up of saloon, crossover and SUV fashions, in keeping with the British agency’s new boss Phil Popham. 

Since Chinese language automotive large Geely took a majority stake in Lotus 18 months in the past, the agency has already confirmed it’s going to launch a totally electrical hypercar this summer season, which is because of go on sale on the finish of subsequent yr.

• New 2020 Lotus sports activities automotive to be model’s first electrified mannequin

Popham, talking on the Monetary Instances Way forward for the Automobile summit, mentioned that the agency’s fast precedence is to develop a brand new vary of sports activities automobiles however as soon as that has been achieved the corporate can take a look at different areas of the market because of its robust monetary backing.

“A brand new vary of sport automobiles is our precedence, nevertheless, we do consider as soon as we’ve executed that this model has the power and fairness to transcend that,” Popham defined. “We’d take a look at all segments the place we might produce a automotive that will meet the DNA of a Lotus in segments the place we might make cash, that could possibly be GTs, crossovers, SUVs or sporting saloons – I wouldn’t say the checklist is infinite however the premium section is fairly giant past sports activities automobiles. 

“Transferring into different segments we’ve to ensure the true underpinnings and DNA of Lotus, which is all in regards to the driving expertise, is all delivered within the completed product.”

Lotus’ new technology of merchandise would additionally embrace electrification in some kind, one thing that Popham sees as a chance moderately than a problem. “We now have to maneuver on with the expertise, which provides you nice alternative in terms of aerodynamics, centre of gravity and torque however it’s a must to offset weight which it’s a must to do in a inventive and versatile method,” he defined.

The primary car to undertake that pondering would be the Sort 130 all-electric hypercar. Technical particulars on the venture are nonetheless below wraps however Popham described the car as “an announcement of intent.” He added: “Its purposefully the very first thing to market to determine us as a pioneering, breakthrough expertise main model.”

Are you optimistic about what the long run holds for Lotus? Get your crystal ball out and tell us within the feedback…

AUTO NEWS – Lotus eyes ‘premium’ enlargement with saloon, crossovers and SUVs
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