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AUTO NEWS – Lincoln’s Getting Very Severe About Its Showrooms

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Lincoln’s Getting Very Severe About Its Showrooms

Ford is not the one automaker going through issue differentiating its luxurious division with stand-alone showrooms. Hyundai has confronted related pushback from sellers of its Genesis fashions. However the numbers present that prospects usually tend to purchase higher-end steel from devoted showrooms than they might from built-in sellers.

Lincoln is the final remnant of Ford’s as soon as sprawling Premier Automotive Group that included each Lincoln and the now-defunct Mercury model in addition to Volvo, Aston Martin, Jaguar, and Land Rover – properties which Dearborn offered off between 2006 and 2010, leaving Lincoln because the final “different” model underneath Ford’s umbrella and its solely luxurious marque, wanting to poach gross sales from rival GM’s Cadillac division.



AUTO NEWS – Lincoln’s Getting Very Severe About Its Showrooms
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