“Well-liked curiosity in overlanding is exploding worldwide and set to change into the following actually large factor within the out of doors and SUV area,” mentioned Christian Murphy, head of Fanatic manufacturers, A&E Networks. And this may be confirmed with a fast Google Traits search, which exhibits curiosity principally quadrupling over the previous 5 years.

“By this distinctive partnership with Land Rover, the Defender turns into a personality within the journey – not solely enabling the journey however capturing the spirit of outside exploration. We have created content material that inserts distinctive experience into this big development, options American landmarks and hopefully spurs audiences to discover the good open air,” mentioned Murphy.