AUTO NEWS – Lamborghini celebrates the fourth anniversary of the Urus Tremendous SUV

Lamborghini celebrates the fourth anniversary of the Urus Tremendous SUV

File-selling Lamborghini mannequin in 4 years and world success throughout all continents

Sant’Agata Bolognese, December 3, 2021 – The Lamborghini Urus Tremendous SUV is celebrating 4 years since its worldwide launch on 4 December 2017 on the Sant’Agata Bolognese headquarters. The third tremendous sports activities automobile mannequin alongside the Aventador and Huracán, opened up a brand new phase of luxurious vehicles: the Tremendous SUV, positioning itself as a reference level by way of energy, efficiency, driving dynamics, design, luxurious, and on a regular basis usability. The Urus additionally kicked off the best interval of transformation for Automobili Lamborghini, with the Urus taking off over the past 4 years to grow to be a significant participant within the SUV phase.

Due to the Urus, gross sales, turnover and profitability reached unprecedented ranges within the model’s historical past. Turnover grew 12 months on 12 months, with 40% progress from €1,009 million to €1,415 million in 2018, the 12 months gross sales of the automobile started, reaching a peak of €1.81 billion in 2019 and €1.61 billion in 2020 (COVID interval): the 12 months of file profitability for the corporate.

The general progress in world gross sales is much more distinctive, reaching the file of 8,205 Lamborghini items delivered to shoppers (+43%) in 2019: double the volumes achieved within the interval earlier than the arrival of the Urus. From 2018 to the tip of 2021, a complete of 16,000 Urus vehicles had been delivered worldwide, a determine that established the Lamborghini Tremendous SUV because the best-selling mannequin over 4 years within the firm’s historical past. The Urus is bought in each nook of 5 continents, with 85% of shoppers being new to the marque.

In industrial phrases, the Urus mission has additionally led to the doubling of the Sant’Agata Bolognese manufacturing website, which grew from 80,000 to 160,000 m2, with the creation of a brand new facility and paintshop, in addition to the brand new ending division, new workplace constructing, take a look at monitor, new logistics warehouse, a second trigeneration plant and an vitality hub. To assist this era of transformation, the corporate additionally made important investments in human capital, hiring over 700 personnel in simply over 4 years on everlasting contracts.

Powered by a 650 HP 4.0-liter twin-turbo V8 engine delivering 850 Nm of torque, the Urus can speed up from 0 to 100 km/h in 3.6 seconds and might attain a high pace of 305 km/h. It additionally is available in a spread of colours, which at first of gross sales comprised 16 colours. Right now, because of the development of a devoted paintshop and to the work of the Lamborghini Advert Personam division, which develops new customization choices, greater than 45 completely different colours are actually supplied.

Its nice versatility in all terrains is made doable by the six completely different driving modes (Strada, Sport, Corsa, Sabbia, Terra and Neve), added to which is the EGO system that enables the motive force to totally customise the configuration by selecting the rigidity wanted for a really comfy journey or a particularly sporty and dynamic setup relying on private driving fashion and highway circumstances.

Extraordinary efficiency and flexibility have enabled the Urus to face excessive challenges, akin to on Lake Baikal in Russia. Right here, in March 2021, the Lamborghini Tremendous SUV set a pace file on ice through the Days of Pace occasion, with a high pace of 298 km/h and a median pace from a standing begin of 114 km/h over 1000 meters. And in 2021, the Urus reached the best motorable highway on this planet on the high of the Umling La Go within the Himalayan a part of India within the Jammu and Kashmir area, greater than 5800 meters above sea stage, reaching even increased than the Mount Everest base camp.

AUTO NEWS – Lamborghini celebrates the fourth anniversary of the Urus Tremendous SUV


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