“Hyundai wiped the ground with the opposition on the 2021 New Automobile Awards”
How may a beginner firm from a tiny, late-starting car-producing nation in Far East Asia presumably meet up with and overtake extremely revered, veteran, Far West automotive producers, who just about knew all of it – or in order that they thought – working out of their long-established HQs and factories?
However, Hyundai did precisely that: it has simply surpassed Audi, Jag and Volvo. The South Korean outfit had the temerity to tackle the German large, England’s favorite, and Sweden’s safe-bet stalwart – by no means thoughts numerous different, allegedly ‘higher’ makers in additional established car-building nations. And it beat all of them.
The Auto Specific New Automobile Awards present the proof. Of the 20-plus class classes, Audi, Jag, and Volvo gained none. In the meantime, the upstart that’s Hyundai grabbed 5. Sufficient stated? Er, not fairly, as a result of the Seoul-based designer and producer of petrol, diesel, hybrid, LPG, pure-electric and hydrogen automobiles (plus different mobility contraptions that work within the air and on water) additionally picked up the massive one – the general Auto Specific Automobile of the Yr title.
Not that Hyundai was the one underdog to bark at, chunk, beat and eat its run-of-the-mill and premium rivals on the Awards. From the Czech Republic, Skoda (with two class wins, yet another than the larger – however not higher – Volkswagen model) was one other over-achieving star of the present. Italy (Fiat) and Spain (SEAT) every grabbed a class win. Even stronger was France – thanks partly to resurgent Renault and sporty sister, Alpine.
As is commonly the case, England punched above its weight courtesy of Bentley, MINI and Land Rover. However, like Audi, Porsche got here nowhere within the Awards, BMW scraped in with only one class win, and Mercedes was the very best of the Germans with three.
American automobiles have been conspicuous by their absence, whereas Japan was saved by Toyota’s Yaris. With out this runabout-cum-pocket-rocket, 2021 may have been unrewarding for the Japanese automotive enterprise. Not so for neighbouring Korea, which is barely warming up, on condition that it was war-torn extra lately, so began within the automotive sport far later than Japan.
There’s no denying it: Hyundai wiped the ground with the opposition on the New Automobile Awards. And with the deluge of intriguing new merchandise coming from its sister companies, Hyundai-Kia-Genesis could possibly be even stronger when battling for our prizes subsequent yr.
If Britain, Germany, Japan, USA and different main car-producing nations aren’t but very afraid of the rising menace from Korea, they bloody nicely needs to be.
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