These embody issues like industrial supply companies and automobile insurance coverage. Fletcher admitted there are “slightly below 20” ventures her group is creating. The final word objective is to change into extra diversified with mobility companies with income coming in month-to-month or quarterly from software program and companies. Like Tesla, GM desires to maintain promoting upgrades to prospects lengthy after the automobile itself was bought.

One of many first so-called “graduates” of Fletcher’s incubator is BrightDrop, a unit that may supply electrical vans and different {hardware} to industrial supply companies like FedEx. It will additionally present fleet administration and predictive analytics companies. BrightDrop started as an thought solely two years in the past to mix an EV van with data-driven supply companies. As an alternative of an auto business veteran, GM recruited an skilled tech entrepreneur to be BrightDrop’s CEO. Barra and Fletcher need BrightDrop and different future ventures to function independently of GM’s most important management.