Ford Will Restrict First Yr F-150 Lightning Manufacturing
- by Automobilnews.eu
The bottom F-150 Lightning will begin just below $40,000, with deliveries beginning subsequent yr. Costs go up from there with the midrange XLT coming in simply over $50,000; the highest fashions can hit $90,000. Ryan Brinkman, an analyst with J.P. Morgan, was just lately at a presentation with Ford executives the place he requested what value they thought it could begin at. They guessed between $59,000 and $69,000.
“The precise beginning value, Ford informed us, was $49,000, which was sufficiently low to elicit audible gasps adopted by well mannered clapping from the viewers,” Brinkman wrote to Automotive Information. “After which we had been informed, ‘Simply joking – we performed a [trick] on you. It would not begin at $49,000; it begins at $39,974.’?”