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AUTO NEWS – Ford Will Restrict First Yr F-150 Lightning Manufacturing

Ford Will Restrict First Yr F-150 Lightning Manufacturing

“That is America’s bestselling car, so if there’s one car that is going to present us a sign of whether or not these EVs are going to take off, it is going to be this Lightning,” Farley mentioned on CNBC.

The bottom F-150 Lightning will begin just below $40,000, with deliveries beginning subsequent yr. Costs go up from there with the midrange XLT coming in simply over $50,000; the highest fashions can hit $90,000. Ryan Brinkman, an analyst with J.P. Morgan, was just lately at a presentation with Ford executives the place he requested what value they thought it could begin at. They guessed between $59,000 and $69,000.

“The precise beginning value, Ford informed us, was $49,000, which was sufficiently low to elicit audible gasps adopted by well mannered clapping from the viewers,” Brinkman wrote to Automotive Information. “After which we had been informed, ‘Simply joking – we performed a [trick] on you. It would not begin at $49,000; it begins at $39,974.’?”

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AUTO NEWS – Ford Will Restrict First Yr F-150 Lightning Manufacturing
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