Sant’Agata Bolognese/Tokyo, 29 October 2020 – Automobili Lamborghini opens THE LOUNGE TOKYO within the unique residential space of Roppongi, and the second venue of its variety after New York in the US. That includes a everlasting Advert Personam studio the place purchasers ordering automobiles can totally personalize each side of their new Lamborghini’s exterior and inside colour and trim, THE LOUNGE TOKYO supplies not solely a gateway into the world of Lamborghini for house owners and VIPs, however supplies a gathering and venue house for occasions and exhibitions.

The inaugural exhibition sees a collaboration between Lamborghini and the eponymous model of the world-renowned dressmaker Yohji Yamamoto: the lounge gives the proper setting to current an Aventador S “dressed” by Yohji Yamamoto, alongside a co-branded capsule assortment comprised of three distinctive items: mod coat, bomber jacket and hoodie sweatshirt.  

When Mitja Borkert, Head of Design for Automobili Lamborghini, met Yohji Yamamoto at Paris Style Week in January 2020, he was impressed by the type ensuing from the contrasting purple and black within the assortment introduced, in addition to by the excellent craftsmanship embodied in every merchandise of clothes. The correlation in model values between Lamborghini and Yohji Yamamoto was clear and the collaboration was born. Taking inspiration from the Paris assortment, the Lamborghini Centro Stile imagined the long-lasting Aventador S as a canvas to color. The distinctive Gandini line characterizing every Lamborghini continues to be clearly seen within the Aventador, however dressed with chosen patterns from the clothes assortment: the identical designs improve the Aventador S’s inside.

Mitja Borkert feedback: “It has been thrilling to have the possibility to work with Yohji Yamamoto, the world-renowned trend icon, who innately understood our vital Lamborghini design DNA. Our collaboration impressed this excellent paintings and design for the Aventador S, which was unveiled at present, and celebrates Italian craftsmanship connecting with Japanese tradition.”

Yohji Yamamoto says: “With their inimitable design, Lamborghini tremendous sports activities automobiles are extra immediately recognizable than another automotive producer – only one look is sufficient. I’m delighted to see the conclusion of this collaboration, highlighting the individuality, the timelessness, and the ample ardour, that are attribute of each our manufacturers.”

THE LOUNGE TOKYO’s floor ground supplies the primary entrée into Lamborghini way of life, in addition to being the venue for personalised handovers to house owners of their new Lamborghini. The second and third flooring supply distinctive occasion and assembly areas for each enterprise and personal events: assuring a singular expertise for all attending and embodying the distinctive type and design traits of the legendary Lamborghini model, the venue will even open to the general public for particular actions comparable to exhibitions or artwork reveals.

Katia Bassi, Chief Advertising and marketing & Communication Officer of Automobili Lamborghini says: “We created this lounge as a result of we’re designers of expertise, and we would like visitors to get pleasure from the true Italian Lamborghini feeling on this house: a bit of of Sant’Agata Bolognese soul within the coronary heart of Tokyo. It displays our angle to innovating, whereas sustaining our model DNA and our Italian cultural identification; the Lounge’s core idea of casual luxurious expresses the Lamborghini worldview whereas welcoming visitors to this intimate and unique setting that evokes the Lamborghini model at each flip.

Lamborghini at all times strives to interrupt new floor, each inside the automotive sector by way of design, expertise and efficiency, however inside the better realm round us. We’re proud to current two necessary initiatives on the identical time: along with the Lounge’s opening, a second venture comes alive at present, and we’re honored to current Lamborghini’s collaboration with Yohji Yamamoto.”  

Giovanni Perosino, Chief Business Officer of Automobili Lamborghini concludes: “Greater than half of the automobiles delivered globally by Lamborghini have a number of particulars custom-made through our Advert Personam program, both by visiting our headquarters’ studio or accessing the customization alternatives by our seller community. Our Japanese purchasers embrace the just about limitless alternatives introduced by Advert Personam: I used to be excited to see over 200 Lamborghinis, custom-made by this system, be part of us final 12 months for our Lamborghini Day in Osaka. It’s our pleasure to announce the opening of the Advert Personam Studio proper right here on the LAMBORGHINI LOUNGE TOKYO, facilitating our Japanese house owners in personalizing their autos with out going abroad. It’s our honor to have so many shoppers and followers in Japan, and our privilege to open the doorways to the world of Lamborghini by this Lamborghini Lounge.”

THE LOUNGE TOKYO
Venue: 7-5-5 Roppongi, Minato-ku, Tokyo 106-0032, Japan
Enterprise hours: Monday to Friday (10 a.m. – 6 p.m.)
information@automobilnews.eu: concierge.tokyolounge@lamborghini.com