Automobili Lamborghini and Yohji Yamamoto have a good time the grand opening of the Lamborghini Lounge Tokyo and the Advert Personam Studio
- by Automobilnews.eu
The inaugural exhibition sees a collaboration between Lamborghini and the eponymous model of the world-renowned designer Yohji Yamamoto: the lounge affords the right setting to current an Aventador S “dressed” by Yohji Yamamoto, alongside a co-branded capsule assortment comprised of three distinctive items: mod coat, bomber jacket and hoodie sweatshirt.
When Mitja Borkert, Head of Design for Automobili Lamborghini, met Yohji Yamamoto at Paris Trend Week in January 2020, he was impressed by the type ensuing from the contrasting purple and black within the assortment introduced, in addition to by the excellent craftsmanship embodied in every merchandise of clothes. The correlation in model values between Lamborghini and Yohji Yamamoto was clear and the collaboration was born. Taking inspiration from the Paris assortment, the Lamborghini Centro Stile imagined the long-lasting Aventador S as a canvas to color. The distinctive Gandini line characterizing every Lamborghini remains to be clearly seen within the Aventador, however dressed with chosen patterns from the clothes assortment: the identical designs improve the Aventador S’s inside.
Mitja Borkert feedback: “It has been thrilling to have the prospect to work with Yohji Yamamoto, the world-renowned style icon, who innately understood our important Lamborghini design DNA. Our collaboration impressed this excellent paintings and design for the Aventador S, which was unveiled at present, and celebrates Italian craftsmanship connecting with Japanese tradition.”
Yohji Yamamoto says: “With their inimitable design, Lamborghini tremendous sports activities vehicles are extra immediately recognizable than every other automobile producer – only one look is sufficient. I’m delighted to see the conclusion of this collaboration, highlighting the distinctiveness, the timelessness, and the ample ardour, that are attribute of each our manufacturers.”
THE LOUNGE TOKYO’s floor ground supplies the primary entrée into Lamborghini way of life, in addition to being the venue for personalised handovers to homeowners of their new Lamborghini. The second and third flooring provide distinctive occasion and assembly places for each enterprise and personal events: assuring a singular expertise for all attending and embodying the distinctive type and design traits of the legendary Lamborghini model, the venue can even open to the general public for particular actions akin to exhibitions or artwork exhibits.
Katia Bassi, Chief Advertising and marketing & Communication Officer of Automobili Lamborghini says: “We created this lounge as a result of we’re designers of expertise, and we wish company to get pleasure from the true Italian Lamborghini feeling on this area: a little bit of Sant’Agata Bolognese soul within the coronary heart of Tokyo. It displays our angle to innovating, whereas sustaining our model DNA and our Italian cultural identification; the Lounge’s core idea of casual luxurious expresses the Lamborghini worldview whereas welcoming company to this intimate and unique surroundings that evokes the Lamborghini model at each flip.
Lamborghini all the time strives to interrupt new floor, each throughout the automotive sector by way of design, know-how and efficiency, however throughout the higher realm round us. We’re proud to current two vital initiatives on the similar time: along with the Lounge’s opening, a second venture comes alive at present, and we’re honored to current Lamborghini’s collaboration with Yohji Yamamoto.”
Giovanni Perosino, Chief Industrial Officer of Automobili Lamborghini concludes: “Greater than half of the vehicles delivered globally by Lamborghini have a number of particulars custom-made by way of our Advert Personam program, both by way of visiting our headquarters’ studio or accessing the customization alternatives by way of our vendor community. Our Japanese shoppers embrace the virtually limitless alternatives introduced by Advert Personam: I used to be excited to see over 200 Lamborghinis, custom-made by way of this system, be part of us final 12 months for our Lamborghini Day in Osaka. It’s our pleasure to announce the opening of the Advert Personam Studio proper right here on the LAMBORGHINI LOUNGE TOKYO, facilitating our Japanese homeowners in personalizing their autos with out going abroad. It’s our honor to have so many purchasers and followers in Japan, and our privilege to open the doorways to the world of Lamborghini by way of this Lamborghini Lounge.”