Audi prepares to launch half a dozen new autos to revive gross sales, Auto Information, Automobilnews
MUMBAI: Mumbai: German automaker Audi will launch over half dozen new autos in India over the following one 12 months with a deal with youth and first-time luxurious automotive patrons to revive demand and arrest the decline in its gross sales within the nation.The corporate discontinued a number of of its high-selling fashions in India and stopped promoting diesel-engine autos from April this 12 months when the nation upgraded to the BS-VI emission norms, additional impacting its gross sales.
On Friday, Audi launched the Q2 compact sport utility automobile at a beginning value of about Rs 35 lakh, which will likely be its most inexpensive automobile within the nation. This will likely be adopted by not less than six new autos over the approaching 12 months as the corporate repopulates its portfolio within the nation. It will embrace the e-tron electrical automobile.
Presently, Audi sells solely six totally different fashions within the nation together with the Q2, as per its web site. As compared, rivals Mercedes Benz and BMW have over 20 fashions every whereas Jaguar Land Rover has over a dozen fashions on provide.“We are going to proceed to carry extra fashions into the nation each on the quantity facet and on the area of interest facet,” mentioned Balbir Singh Dhillion, head of Audi India. “We wish to deal with not solely our current prospects, but in addition a number of first time patrons who wish to improve to the posh section. With Q2 we’re going to deal with a number of potential patrons which we couldn’t deal with until now.”
Audi will likely be importing the Q2 into the nation moderately than assembling it regionally. The corporate has already acquired over 100 bookings for the automobile.
Not simply the response for the Q2, however the general restoration in gross sales too was significantly better than anticipated because the nation slowly opens up, Dhillon instructed ET.
Nonetheless, with the posh automotive market estimated to say no by 40% this 12 months because of the financial affect of the pandemic, Audi’s gross sales are anticipated to dip beneath 3,000 models – lower than it bought in 2010.
Audi had develop into the biggest luxury-car maker in India in 2013. Nonetheless, the corporate’s gross sales peaked at 11,192 models a 12 months in 2015 earlier than declining to simply 4,594 models in 2019. In the meantime, rivals Mercedes Benz and BMW bought 13,786 and 9,000 vehicles final 12 months in India.