Apple hires BMW veteran in newest signal of electrical automotive push
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Hyundai mentioned earlier this yr it was in talks with Apple to fabricate its automotive earlier than strolling its feedback again and confirming it was not in discussions. Apple’s automotive challenge has been restructured a number of occasions, most not too long ago in early 2019.
Apple has by no means confirmed it’s constructing a automotive however has employed expertise from the automotive business and examined self-driving software program in California. In 2018, Apple employed Doug Discipline from Tesla, who labored on Tesla’s Mannequin 3. With its experience in provide chains, battery expertise, and person expertise, Apple would signify a serious competitor to present automakers if it ever releases a automotive.
Apple didn’t say whether or not Kranz will work on Apple’s automotive challenge, which is named Particular Initiatives Group or SPG. However Kranz has in depth expertise constructing groups centered on electrical vehicles.
Earlier than becoming a member of Apple, Kranz was a co-founder of Canoo, which is engaged on a self-driving electrical automotive. At BMW, he led the corporate’s electrical automotive improvement program, which resulted within the electrical i3 automobile and a hybrid sports activities automotive known as the i8, based on Bloomberg, which first reported the rent.