Apple CEO Tim Cook dinner, Trump to tour Austin manufacturing unit following tariff deal
Al Drago | Bloomberg | Getty Photos
Cook dinner and Trump are anticipated to quickly tour a manufacturing unit in Texas the place Apple will likely be assembling the brand new Mac Professional, Reuters reported Tuesday. The tour will cap an unimaginable couple years the place Cook dinner has confirmed he is the one main tech govt who can squeeze what he needs out of Trump with out compromising an excessive amount of.
Apple shifted its Mac Professional meeting to a facility in Austin, Texas in September following a spherical of tariff exemptions for pc components the corporate received from commerce regulators. The choice got here after Cook dinner went on a attraction offensive towards Trump in one-on-one conferences and personal dinners as Apple grappled with the fact that its merchandise could possibly be subjected to tariffs this 12 months. That may imply Apple would both must cost prospects extra for its merchandise or eat the additional prices itself.
So Cook dinner performed the sport. Since Trump took workplace in 2017, Apple has boasted — usually with out a lot readability or element — a few deliberate $350 billion “contribution” to the U.S. economic system. It claimed its “job footprint” has grown to 2.four million within the U.S. (Apple truly solely has about 130,000 workers.) It is promised to open new workplaces in San Diego, Calif. and make investments $1 billion in an Austin workplace. And extra.
Every announcement could possibly be learn as a large nod in direction of the Trump administration and its aggressive targets to increase manufacturing and job development within the U.S. And Trump and his administration has slurped all of it up, slicing Apple a break on tariffs whereas giving Large Tech rivals like Amazon and Google a tricky time on every thing from antitrust probes to creating threats relating to the minimal company taxes they pay.
The identical goes with Trump’s tour of the Mac Professional manufacturing unit. It would not matter that the Mac Professional is a minor product for Apple. Trump will get his headline that Apple is constructing stuff within the U.S. He will get a glitzy tour of Austin manufacturing unit. He will get to brag about manufacturing jobs for American firms coming again residence.
However Cook dinner will get much more: He received tariff exemptions for a lot of the Mac Professional’s components, and Apple will proceed to make its most worthwhile and in style merchandise cheaply in China and ship them again to the U.S. with minimal affect from the tariffs.
A number of focused press releases and a few chummy conferences go a great distance with this president. Apple has mastered this political artwork, whereas Google, Amazon, Automobilnews and others proceed to wrestle to attraction to Trump’s distinctive nature.
Cook dinner has been enjoying chess with the president because the commerce struggle with China started. Trump has been enjoying Sweet Land.