A HIGHLY INNOVATIVE DEBUT IN CHINA – Information by Automobilnews.eu


  • Extremely Bespoke Phantom Assortment Automotive debuts in Shanghai’s trend district
  • Immersive ‘Journey of Time’ expertise curated for purchasers to
    respect Tempus
  • Purchasers in a position to get pleasure from and decide to Tempus by way of marque’s WeChat channel

“Rolls-Royce has loved appreciable progress within the Chinese language
market throughout 2020, delivering an historic efficiency in its
Bespoke personalisation enterprise and introducing progressive new methods
to have interaction with its purchasers. It’s with nice pleasure that we
introduce the Phantom Tempus Assortment to our Chinese language purchasers in
Shanghai’s trend district. We’ve launched entry to our
merchandise in progressive methods, together with by way of WeChat, befitting the
agility and creativity of the Rolls-Royce model.”

Leon Li, Director of Rolls-Royce Motor Automobiles, Larger China.

“Phantom Tempus is a motor automotive for many who form the world as
they search their very own place within the universe. They perceive that
no matter our particular person items, skills and alternatives, we’re all
gifted time – and it’s as much as us to benefit from each valuable
second. With Phantom Tempus, we now have created an area wherein the
strictures of time now not apply – as illustrated by the
deliberate absence of a clock. Rolls-Royce purchasers usually are not certain by
time; the surface world with all its pressures and calls for are forgotten.”

Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Automobiles

The Rolls-Royce Phantom Tempus Assortment made its
China debut in Shanghai on 16th April 2021. This Bespoke
masterpiece, which is impressed by time and the infinite reaches of the
universe, is proscribed to solely 20 examples worldwide.

The debut of the Phantom Tempus Assortment in China additionally
features a distinctive expertise, the ‘Journey of Time’, enabling purchasers
to understand the Assortment from the marque’s official WeChat
account, in addition to decide to commissioning considered one of these extremely
unique merchandise.

For the Phantom Tempus Assortment debut in China, Rolls-Royce
created an experiential exhibition, providing a novel tour by a
‘House Capsule’. This immersive set up gives a vivid phantasm
of time standing nonetheless the place visitors will expertise a sensory feast
with customised audio and visible interactions. This contains the
provision for visitors to create personalised ‘Tempus’ music with extremely
up to date contact controls.

This distinctive set up is located on the bustling Plaza 66 in
the style district of Shanghai’s metropolis centre.


Rolls-Royce Phantom, the marque’s pinnacle product, resides at
the apex of luxurious world. Producing a Assortment Automotive is at all times a
seminal second for the marque. With the Phantom Tempus Assortment, the
sources of inspiration are on an appropriately grand scale: time, deep
area, and a theoretical physicist who modified the way in which to see the universe.

The design of the Phantom Tempus Assortment encompasses numerous
aesthetic and mental themes regarding time and the cosmos. A
key element is a uncommon astronomical phenomenon, the pulsar, unknown
till 1967 and located solely within the deepest reaches of area (the closest
but found is 280 gentle years, or 1,680 trillion miles, from
Earth). These very dense, white-hot stars emit electromagnetic
radiation in extraordinarily common pulses, making them a number of the most
correct clocks within the universe.

Within the Phantom Tempus Assortment, this exceptional drive of
nature is rendered as a centrepiece in a Bespoke Starlight Headliner
consisting of fibre-optic lighting and complex Bespoke embroidery,
creating the distinctive and exquisite Pulsar Headliner.

One other facet of time – the phantasm of its standing nonetheless – is
captured within the ‘Frozen Stream of Time’ Gallery. This distinctive paintings is
housed within the fascia from which the clock is intentionally omitted to
signify patrons’ freedom from time and its limitations. A single
billet of aluminium is milled to kind 100 individually contoured
columns, representing the 100 million yr interval of a rotational spin
of a pulsar star. Every column is black-anodised and hand-polished to
mirror the sunshine. As the attention travels alongside it, the entire construction,
although fully strong, seems to ripple and flex.

An outline of the Gallery will be discovered on an engraved plaque
within the glove compartment, along with a citation from Albert
Einstein, “The excellence between previous, current, and future is
solely a stubbornly persistent phantasm”.

A swirling, twisting sample of stars is introduced on the
inside of the doorways. Created by a whole lot of illuminated
perforations, extra perforations in contrasting leather-based add a
larger depth and element to the impact, offering an atmospheric aura
even when not illuminated.

The outside of the Phantom Tempus Assortment is introduced in a
new Bespoke paint end, Kairos Blue, created to embody the darkness
and thriller of area. The paint incorporates jewel-like blue mica
flakes, which glitter and glint as they catch the sunshine, representing
the celebrities. This impact is highlighted by black exterior detailing.

Gracing the bonnet of the Phantom Tempus Assortment is the
Spirit of Ecstasy, now in her 110th yr, personalised with
a novel date and site of specific significance to the consumer. A
marriage, the beginning of a kid or perhaps a main enterprise success, can
be engraved as a timeless reminder on the bottom of the enduring figurine.

The distinctive on-line presentation of the Phantom Tempus Assortment,
by way of Rolls-Royce’s WeChat account, showcases the marque’s Bespoke
capabilities and displays Chinese language patrons’ preferences for
more and more digital experiences.

A HIGHLY INNOVATIVE DEBUT IN CHINA – Information by Automobilnews.eu


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