2021 Toyota Tundra 2021 long-term evaluate, Half 1 | Automotive Critiques
I’ve a 2021 Toyota Tundra CrewMax SR5 presently parked in my driveway. There are a minimum of three good the explanation why I’ve introduced this mastodon house with me.
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The numbers inform the (a) story
We all know that vehicles of every kind (so pickups, SUVs, minivans and the like) are overwhelming automobiles (by which I imply passenger automobiles like sedans and coupes) in the marketplace.
Let me illustrate this with this instance: There have been 371,478 new autos bought in Quebec in 2020. Of those, 265,853 had been vehicles, or 71.5 %. Discuss overwhelming.
Now, in case you take away SUVs, crossovers, minivans and vans (hi there Amazon!), what’s left are pickup vehicles, divided into two classes: compact (some desire the time period midsize) and full-size.
The seven compact pickups provided in Quebec (particularly, the Tacoma, Ranger, Colorado, Canyon, Gladiator, Ridgeline and Frontier) totaled 8,186 gross sales in 2020, or solely 3 % of all vehicles bought.
As compared, the six full-size pickups (F-Sequence, Ram, Sierra, Silverado, Tundra and Titan) drew in 53,845 patrons, accounting for one-fifth (20 %) of all pickup gross sales.
Solely compact SUVs, led by likes of the Toyota RAV4 and Honda CR-V, did higher final 12 months, with gross sales totaling 78,742 items in La Belle Province.
Which brings me (lastly!) to my very first cause for creating extra shade on my home by parking a Tundra in my driveway. Now, I begin with a query (as a result of we journalists do like to ask questions): What on earth is driving so many Quebecers (and Canadians generally) to purchase such a giant automobile? A automobile that may make any driver get away in a chilly sweat when it comes time to park. And a automobile that may bust budgets, each on the seller and afterwards on the pump.
The reply to my query grew to become obvious inside a day or two of getting behind the wheel of the Tundra…
Really feel like procuring at Costco or IKEA? Simply drive your Tundra to Costco or IKEA; with what you slot in there, they will provide you with a gold member card very quickly.
The plans to your cute little backyard name for wood borders? Overlook the puny planters and go get your self some railroad beams.
I am telling you, whenever you drive round trailing a six-foot mattress, all you need to do is fill it! The smallest DIY mission turns a visit to the ironmongery store right into a enjoyable occasion. Costly, however enjoyable.
The free-thinker’s alternative
The second cause I selected the Tundra is that 1,795 Quebecers purchased one in 2020.
These of us may have emulated the 19,342 fellow residents who most well-liked the F-Sequence, serving to make the Ford F-150 the best-selling automobile in Canada for the fifty fifth consecutive 12 months.
They might have instructed themselves that the Tundra is mechanically within the dinosaur age, that the present third era has been round for 14 years, that different vehicles’ interiors are much more fashionable, and that possibly it is a good suggestion to keep away from a mannequin solely provided with a 5.7L V8 that drinks like a camel after three return crossings of the Gobi desert.
However, they selected the Tundra. So why did they select the Tundra?
I requested each patrons and sellers of the mannequin. All of them gave me the identical two causes: Reliability and resale worth.
“It is true that Toyota’s repute for reliability is all the time there, however that is regular for the Tundra: it does not change”, defined Frédéric Dumas, gross sales consultant for the previous seven years at GM Paillé, a dealership in Berthierville (and Sorel-Tracy) Quebec recognized for its truck experience.
That fidelity was picked up on was properly by Romaric Lartilleux, huge cheese of public relations for Toyota Canada, who defined that “The Tundra’s reliability and resale worth – each best-in-class – make it a must have automobile on this section, even when it’s true that its gross sales volumes will not be akin to these of the three American producers (the D3, with “D” standing for home)”.
He added that “because the Tundra is targeted on the retail market and never the big fleet market, these quantity variations will all the time exist”. I ought to clarify that these “D3” automakers actually courtroom corporations, which place huge fats orders to fill their fleets and thus can inflate automobile gross sales statistics.
Romaric had extra to say (I feel he likes his firm’s truck so much): “Whereas we see the Tundra bettering its general share of gross sales 12 months after 12 months, our intention has by no means been to compete with the D3 merchandise, however quite so as to add a strong and differentiated product that provides shoppers a substitute for home vehicles. The Tundra affords the qualities our prospects search for when purchasing for a full-size truck.”
We’ll come again to these qualities that struck house to me in day by day driving within the subsequent chapter of my long-term take a look at drive. Because it occurs, that day by day driving included an occasion that supplied me with the third superb cause to have the Toyota Tundra parked in my driveway: I used to be shifting.
Fast quiz: How a lot stuff can one accumulate after residing in the identical place for 20 years? The reply is, a couple of may ever think about!